Toyota Wins Titles from Coast to Coast
November 19, 2018 - Tundra driver Brett Moffitt claimed the NASCAR Camping World Truck Series (NCWTS) championship Friday night as NASCAR closed out the 2018 season at Florida’s Homestead-Miami Speedway. Toyota driver Logan Seavey clinched the USAC P1 Insurance National Midget title with a victory Saturday at Bakersfield (California) Speedway.
NASCAR
Camry drivers Martin Truex Jr. (second) and Kyle Busch (fourth) came up just short of clinching another Toyota title in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Homestead-Miami Speedway where race-winner Joey Logano was crowned the 2018 MENCS champion.
Truex and Busch both led laps in the winner-take-all race with Truex leading 20 laps (of 267) and Busch paced the field for 21 laps. Camry drivers won 13 races and earned 14 pole positions during the 2018 MENCS season.
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Deegan Makes History – Becomes First Female NASCAR K&N Pro Series Winner
October 01, 2018 - Toyota development driver Hailie Deegan made history Saturday night by winning the NASCAR K&N Pro Series West race at Meridian Speedway, becoming the first female driver to ever win in the K&N Pro Series.
Deegan took the lead on the final lap and never looked back to capture the historic victory.
“Oh my God,” Deegan ecstatically said in victory lane. “This has to be the best day of my life right here. It doesn’t get any better than this. People don’t understand how many days, how many hours I’ve put into this. How much work I’ve done to get to this moment. It’s just amazing … this is the happiest day of my life. We did it!”
Earlier this week, the 17-year-old driver from Temecula, California tweeted a checklist of goals for her 2018 season. Only one goal remained on her already impressive list: win a race.
Deegan got to check that box and make history along the way.
Making history isn’t something new for Deegan. In her last NASCAR race at Las Vegas Motor Speedway, she became the first female driver to win a pole in a NASCAR K&N Pro Series race.
With racing in her blood, Deegan grew up in the motorsports world with her father Brian Deegan holding legend status in motocross, she easily followed in the racing footsteps. Prior to her time in the NASCAR K&N Pro Series, Deegan competed in the Lucas Oil Off Road Racing Series – becoming the first female to compete and win a championship in the off road series.
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Chuck Norris gets a hand from the Toyota Tacoma
PLANO, Texas (August 17, 2018) — Toyota’s newest campaign, supporting multiple models, begins airing this week featuring three new TV and digital spots: “Tough as Chuck” starring the one and only Chuck Norris, “Tag” and “So Beautiful.” Also recently launched and part of the multi-model campaign is “The Untameables.”
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Truex Leads Toyota To Winning Weekend
June 25, 2018 - Toyota Racing drivers captured two wins over the weekend with Martin Truex Jr. winning Toyota’s second entitlement race of the season in the Toyota/ Save Mart 350 at Sonoma Raceway and Sheldon Creed winning Toyota’s 10th-consecutive ARCA Series race this season.
NASCAR
Toyota’s Martin Truex Jr. captured his third race win of 2018 when he won at Sonoma Raceway in California’s wine country Sunday.
The defending Monster Energy NASCAR Cup Series champion led a race-high 62 laps (of 120) in the contest. Truex and his crew chief, Cole Pearn, utilized pit strategy and a little bit of acting to help lead them to the win.
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Teens School Peers on Distracted Driving: There’s No “Fine” Time to Text
SILVER SPRING, Md. (May 22, 2018) To educate their peers on the dangers of distracted driving, high school seniors Kirklin “Mack” Hopkins (17) and Kellen Stadler (18) of Charlotte-Mecklenburg Schools in Charlotte, North Carolina, send a clear message: A single second can have life-long consequences. Their poignant video, titled “It’s Not Fine,” is the winner of the Toyota TeenDrive365 Video Chalenge, a national driver safety public service announcement competition, using the tools of storytelling to get through to young drivers.
More than 1,300 videos were submitted to the competition by students to help inspire safe driving habits and spark a national conversation about staying safe behind the wheel.
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All-New 2019 Toyota Avalon, 2019 Corolla Hatchback, 2018 Camry Take Top Honors at Texas Auto Writers Association’s 2018 Texas Auto Roundup
DECATUR, TEXAS (April 18, 2018)—Toyota took home top hardware at this year’s Texas Auto Writers Association’s (TAWA) Texas Auto Roundup and earned first-place spots with 2019 Avalon (Full-Size Car), 2019 Corolla Hatchback (Compact Car), and 2018 Camry (Mid-Size Car). Additionally, Avalon won TAWA’s award for Best New Interior.
The event, held at Eagles Canyon Raceway in Decatur, Texas, included two days of in-depth test driving on the scenic closed course. Nearly 50 TAWA journalists put vehicles to the test, evaluating five key pillars – exterior, interior, performance, value, and personal appeal. More than 45 vehicles competed in 12 classes.
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The Legend Returns: Toyota Unveils GR Supra Racing ConceptModern racing concept signals Toyota’s commitment to bring back its most iconic sportscar.
GENEVA (March 6, 2018)–The GR Supra Racing Concept makes its world debut at the Geneva Motor Show, reviving the name and spirit of the most celebrated model in Toyota’s illustrious sportscar heritage and demonstrating Toyota’s commitment to bringing the Supra back to the market. It also shows the future potential for a car that can deliver high performance both on road and track.
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Toyota's Flex Speed, Strategy at Atlanta
ATLANTA, Feb. 26, 2018 - It was a weekend of speed for Toyota at Atlanta as all three NASCAR national series poles were captured by Toyota drivers at the 1.54-mile track. Tundra driver Brett Moffitt claimed Toyota’s first points win of the year in the NASCAR Trucks Series, while Shawn Langdon advanced to the semi-finals in his second-ever Funny Car race at the NHRA’s Arizona Nationals.
MENCS
Camry driver Kyle Busch kicked things off in a hurry at Atlanta Motor Speedway by winning the Monster Energy NASCAR Cup Series (MENCS) pole Friday. It was a special pole for Busch, as he made his 350th MENCS start in a Camry and revisited the site of Toyota’s first Cup Series points victory in 2008 that he won.
When asked about capturing Toyota’s first-ever MENCS victory in 2008 and how big it was for everyone involved, Busch did not shy away from its significance.
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The Electric Kid
Adam Lansing got the idea to convert a gas car to electric after watching his older brother ask their parents for gas money.
January 24, 2018 - Adam Lansing’s prized possession started out as a few thousand pounds of trash with a tree branch growing through the rear bumper.
When Lansing was just 12 years old, a friend’s dad overheard him talking about wanting to convert a gas-powered car into a fully electric vehicle. So the dad gave Lansing an engineless 1980 Celica he had lying around outside his garage.
Lansing took it because, if you’re gonna build your own electric car, you might as well do it with a little style, right?
Fast forward to today. A total of 52 rebuilds, six years of frustration and some huge triumphs have turned that Celica into something unique: A 130-mile range electric vehicle, powered by 94 lithium ion batteries.
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Toyota Takes a Road Trip Through History
JACKSON, Miss. (Dec. 9, 2017) – From Atlanta to Selma to Meridian and Jackson, Toyota hosted another “Let’s Go Places Black History Tour” to historical African American sites, culminating with the grand opening of the Mississippi Civil Rights Museum.
Toyota sponsored the Mississippi Department of Archives and History’s 2 Mississippi Museums project, helping to advance programming at the Museum of Mississippi History and creating the Toyota Gallery at the Mississippi Civil Rights Museum. The Toyota Gallery contains seven thematic galleries encircling a central gallery.
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Future Toyota Adventure Concept (FT-AC) Takes Outdoor Fun to New Levels at 2017 Los Angeles Auto Show
LOS ANGELES (Nov. 30, 2017) – Long live new adventures! With the Future Toyota Adventure Concept, or FT-AC, comes the ideal versatility for living an active lifestyle, allowing deeper exploration to take life’s journeys even further. FT-AC is a catalyst – it’s both the invitation and the medium for breaking day-to-day routines and embracing the unexpected.
It’s no coincidence then that FT-AC makes its debut at the Los Angeles Auto Show, in a city where much of the population escapes to the hills, deserts, or beaches for their much-needed weekend recharges after a long week of work.
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Toyota Unveils Third Generation Humanoid Robot T-HR3
Toyota City, Japan, Nov. 21, 2017 – Toyota Motor Corporation (Toyota) today revealed T-HR3, the company’s third generation humanoid robot. Toyota’s latest robotics platform, designed and developed by Toyota’s Partner Robot Division, will explore new technologies for safely managing physical interactions between robots and their surroundings, as well as a new remote maneuvering system that mirrors user movements to the robot.
T-HR3 reflects Toyota’s broad-based exploration of how advanced technologies can help to meet people’s unique mobility needs. T-HR3 represents an evolution from previous generation instrument-playing humanoid robots, which were created to test the precise positioning of joints and pre-programmed movements, to a platform with capabilities that can safely assist humans in a variety of settings, such as the home, medical facilities, construction sites, disaster-stricken areas and even outer space.
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Toyota and California State University, Dominguez Hills Dedicate Mobile Fabrication Laboratories to bring STEM Learning to Schools in the Los Angeles Region
CARSON, Calif., Sept. 27, 2017 – Four new mobile fabrication laboratories (fab labs) to help students build science, technology, engineering and math (STEM) skills made their debut in Los Angeles County. California State University, Dominguez Hills (CSUDH) together with Toyota and the W.M. Keck Foundation came together to create the fab labs, which will become part of a global network of nearly 900 mobile labs that share common equipment and software. The unveiling and demonstration took place Wednesday, September 27 at 10 a.m. at CSUDH.
The dedication event included science activities for local middle and high school students, and special remarks from Toyota representatives, CSUDH administrators, and superintendents from regional school districts.
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Toyota and VH1 Save The Music Foundation’s National Music Education Program Culminates with Grant Presentation featuring a Performance by Imagine Dragons
LAS VEGAS (September 22, 2017) – Toyota, VH1 Save The Music Foundation and Life is Beautiful Music & Art Festival, joined by GRAMMY Award-winning rock band and Las Vegas natives Imagine Dragons, presented three Las Vegas area schools with a $40,000 music education grant that will provide music instruments to enhance each school’s music programs and expand student participation.
At a spirited school-wide assembly held at Ed W. Clark High School on Thursday, September 21, Tyler McBride, Engagement Marketing Manager at Toyota Motor North America, and Henry Donahue, Executive Director at VH1 Save The Music Foundation, awarded the grant to three deserving schools – Ed W. Clark High School, Dell H. Robison Middle School and Cashman Middle School. Ed W. Clark High School Principal, Jillyn Pendleton, Clark County School District Superintendent, Pat Skorkowsky, and Life is Beautiful CEO, Justin Weniger, were also in attendance and spoke to the importance of music education in Las Vegas’ public schools. Following executive remarks a group of talented orchestra and band students from Ed W. Clark High School performed an impressive rendition of Imagine Dragons’ chart-topping hit “Radioactive.” As the student performance ended the curtains were drawn and the GRAMMY Award-winning rock band surprised students with a rousing performance of some of their popular songs, including “Believer,” “It’s Time,” “Demons,” “Whatever it Takes,” and “Radioactive,” while students and teachers danced and sang along.
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Throwback Southern Sweep for Hamlin, Toyota Wins in NKNPSE, NHRA, USAC and TORC
Camry driver Denny Hamlin claimed a Southern 500 weekend sweep during NASCAR’s throwback race weekend, while Toyota drivers also won NKNPSE, NHRA, USAC and TORC contests over the weekend.
September 05, 2017 - NASCAR Camry driver Denny Hamlin completed a Southern 500 weekend sweep at South Carolina’s Darlington Raceway when he passed his Toyota teammate Martin Truex Jr. with two laps remaining and cruised to take the checkered flag.
While Hamlin tied for the most laps led in the event with 124 circuits paced, Truex was in the catbird seat late after Hamlin missed pit road earlier in the race. However, with just two laps remaining, Truex had a tire go down, resulting in the Monster Energy NASCAR Cup Series (MENCS) points leader hitting the wall and finishing eighth. Hamlin then passed Truex to take first and go on to win.
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Toyota Racers Set to Compete in Series Familiar and New This Weekend
August 10, 2017
NASCAR
The Monster Energy NASCAR Cup Series makes its second-annual trip to Michigan International Speedway this weekend and will bring the NASCAR Camping World Truck Series along with it, while the NASCAR XFINITY Series heads to the Mid-Ohio Sports Car Course for a road racing battle and the NASCAR K&N Pro Series West travels to Evergreen Speedway.
The Cup Series’ first visit to Michigan this season in June saw Toyota drivers claim three top-10 results with Denny Hamlin’s Camry leading the pack in fourth. Since entering Cup Series competition in 2007, Camry drivers have five wins at the two-mile track, including a pair of Toyota triumphs by Hamlin (2010 and 2011). Camry driver Martin Truex Jr. comes to Michigan with the Cup Series points lead and momentum after claiming his fourth win of 2017 at New York’s Watkins Glen International on Sunday.
The Monster Energy NASCAR Cup Series races at Michigan on Sunday, Aug. 13 at 3:00 p.m. ET and the race will be broadcast live on NBCSN.
In the Truck Series, Tundra drivers have won three-straight races at Michigan and have six total wins. The current streak began when former Tundra driver Johnny Sauter won at the track in 2014, followed by Kyle Busch’s win in 2015 and a triumph by Brett Moffitt in 2016. Tundra driver Christopher Bell carries the Truck Series points lead into Michigan where he leads Sauter by 18 marks.
The NASCAR Camping World Truck Series competes at Michigan on Saturday, Aug. 12 at 1:00 p.m. ET with the race broadcast on FS1.
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Toyota Drivers Triumph Across Three Racing Disciplines
Toyota racers captured victories across three racing disciplines over the weekend, including NASCAR stock car wins, a drag racing victory and four dirt midget triumphs.
August 07, 2017 NASCAR
Toyota drivers swept the Monster Energy Series NASCAR Cup Series (MENCS) and XFINITY Series (NXS) races at Watkins Glen International over the weekend.
Martin Truex Jr. won his fourth MENCS race of the season Sunday at Watkins Glen International to earn his first victory at the track he grew up going to not far from his Mayetta, New Jersey hometown. The series points leader led a race-high 24 laps (of 90) and could save fuel in the closing laps to earn his 11th career victory. Truex held off Camry driver Matt Kenseth on the final lap and Kenseth finished runner-up.
Daniel Suárez (third) and Denny Hamlin (fourth) also finished in the top-five for Toyota on Sunday. The rookie Suárez won the second stage of the race, leading 11 laps around Watkins Glen, en route to his career-best Cup Series finish and his fourth straight top-10 finish. Kyle Busch started Sunday’s race from the pole and led the first 21 laps, winning the race’s first stage and went on to finish seventh. Rookie driver Erik Jones finished 10th at Watkins Glen to round out six Camry drivers who earned top-10 results at the second road course on the MENCS schedule.
Busch was victorious in Saturday’s NASCAR XFINITY Series (NXS) race at Watkins Glen. Busch led the field three times for a race-high 43 laps in the Joe Gibbs Racing (JGR) No. 18 Toyota Camry to earn his first Watkins Glen XFINITY Series win in 10 starts at the Upstate New York road course.
The victory was the 90th for Busch in the NXS, adding to his series record. And with Busch’s win on Saturday, Joe Gibbs Racing became the winningest XFINITY Series team having won a series record 139 total NXS races.
In Friday’s NASCAR K&N Pro Series East race at Watkins Glen, seven Toyota drivers finished in the top-10, including a runner-up result for Todd Gilliland. Harrison Burton finished third for Toyota and holds a four point lead over Gilliland in the East point standings.
The NASCAR Camping World Truck Series and MENCS will race at Michigan International Speedway on Saturday and Sunday, Aug. 12-13, while the NXS competes at the Mid-Ohio Sports Car Course on Saturday, Aug. 12. The NASCAR K&N Pro Series West will compete at Evergreen Speedway in Washington on Saturday, Aug. 12.
NHRA
Antron Brown defeated Terry McMillen on a hole-shot to win the NHRA Northwest Nationals at Pacific Raceways in suburban Seattle and reclaim the Top Fuel point lead.
Brown defeated Ron Smith in the opening round and then escaped a problem on the light in the second round against Mike Salinas. He eliminated Clay Millican in the semi-finals to set up his final round match-up with McMillen where he had a 0.020 advantage on the tree to overcome a .004 deficit in elapsed time.
The NHRA next races at Minnesota’s Brainerd International Raceway from Thursday to Sunday, Aug. 17-20.
Formula Drift
Fredric Aasbø claimed a second-place result in Formula Drift action at Evergreen Speedway outside Seattle as the top-Toyota entrant on Saturday night.
The Toyota Corolla iM driver continues to hold second in the series point standings and now sits 57 points behind leader James Deane, who won the Evergreen contest.
Toyota factory drivers Ryan Tuerck (ninth) and Jhonnattan Castro (16th) advanced to the round of 16 before being eliminated in Monroe, Washington, as did Toyota privateers ‘Rad Dan’ Burkett (14th) and Cameron Moore (15th).
Formula D next competes at Texas Motor Speedway on Friday and Saturday, Sept. 8-9, the penultimate event of the 2017 season.
USAC
Spencer Bayston won Kansas’ Belleville Midget Nationals as Toyota-powered drivers dominated one of the most prestigious events on the USAC National Midget Championship schedule on Sunday.
Bayston’s win culminated a week that saw Toyota drivers win all four USAC national events as Tanner Thorson, Christopher Bell and Chad Boat also registered victories.
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Lexus RC F GT3s to Race at Road America ELKHART LAKE, Wisc. (August 3, 2017) – Lexus and 3GT Racing are set to compete at Wisconsin’s Road America this weekend in the ninth-of-12 events on the IMSA WeatherTech SportsCar Championship schedule. The Lexus RC F GT3 will make its Road America debut in Sunday’s race at the historic 14-turn Wisconsin road course.
3GT Racing driver Scott Pruett is no stranger to Road America, having raced there in both sports cars and CART. Pruett won back-to-back races at Road America in 2011 and 2012, and has also earned two pole positions and led more than 50 laps around the Elkhart Lake, Wisconsin circuit. He also made eight career starts in CART at Road America with a best finish of fifth-place in 1997.
Pruett’s 3GT Racing teammate Sage Karam swept back-to-back USF2000 races in 2010 at the age of 15 at the 4.058-mile track. Robert Alon, who co-drives the No. 15 Lexus, was victorious in last year’s race at Road America in the Prototype Challenge class, while co-driver Jack Hawksworth competed in the IndyCar race at Road America last year and finished 11th.
The No. 15 Lexus RC F GT3 is coming off a seventh-place finish in the most recent IMSA race at Lime Rock Park a few weeks ago. Hawksworth led the GTD class field for 29 laps to earn the third top-10 finish in the last four races. Karam and Pruett finished 12th in class at Lime Rock driving the No. 14 Lexus RC F GT3 after a right-front tire issue during the race’s second stint forced Pruett to pit. With the race remaining caution free, the No. 14 Lexus was not able to get back on the lead lap and took 12th.
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Toyota RAV4 Rallies to Stunning Victory at STPR
Ryan Millen Keeps Perfect Season Alive After Dramatic Last-Second Win
June 06, 2017
Plano, Texas, June 6, 2017—Ryan Millen came from behind to claim victory by seconds at the Susquehannock Trail Performance Rally (STPR), after a surprising last-second turn right before the finish line. The fourth consecutive win keeps Millen and the Rally RAV4’s perfect season intact in the American Rally Association’s 2WD Class. Second place finisher Seamus Burke led by over a minute heading into the final stage before his highly modified Ford Escort became stuck on a berm after a driving error. While he lost time, the Toyota’s inherent advantages in ride height and durability shined over the rough surface, allowing Millen to bring the RAV4 home in first place. “To finish first, you must first finish, so today was a great day for us,” said Ryan, invoking an age-old motorsport adage. “He lost it in the last mile, and we were there, ready to pick up the pieces.” The ending provided the drama, but the rest of the rally was fraught with challenges, too. While the event’s rules allowed some vehicles a two-minute gap to the car in front, so that dust could settle, the Toyota was given just one minute. As a result, Millen spent most of the rally driving in conditions with very low visibility.
Toyota RAV4 Rallies to Stunning Victory at STPR
Plano, Texas, June 6, 2017—Ryan Millen came from behind to claim victory by seconds at the Susquehannock Trail Performance Rally (STPR), after a surprising last-second turn right before the finish line. The fourth consecutive win keeps Millen and the Rally RAV4’s perfect season intact in the American Rally Association’s 2WD Class.
Second place finisher Seamus Burke led by over a minute heading into the final stage before his highly modified Ford Escort became stuck on a berm after a driving error. While he lost time, the Toyota’s inherent advantages in ride height and durability shined over the rough surface, allowing Millen to bring the RAV4 home in first place.
“To finish first, you must first finish, so today was a great day for us,” said Ryan, invoking an age-old motorsport adage. “He lost it in the last mile, and we were there, ready to pick up the pieces.”
The ending provided the drama, but the rest of the rally was fraught with challenges, too. While the event’s rules allowed some vehicles a two-minute gap to the car in front, so that dust could settle, the Toyota was given just one minute. As a result, Millen spent most of the rally driving in conditions with very low visibility.
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Toyota Celebrates The Sand, Surf & Safety of San Diego's Beaches
San Diego, Calif., May 26, 2017 – Summer beach season in sunny San Diego kicks off this Memorial Day Weekend. Toyota and the City of San Diego celebrated accordingly with the announcement of its continued partnership and unveiling of 35 2017 Toyota vehicles for lifeguard rescue and operations.
The multi-year partnership agreement includes Toyota’s promise to maintain and service the 35 vehicles in the fleet, providing monthly detailing on each vehicle during the peak summer months, and saving the City of San Diego tens of thousands of dollars in maintenance and service fees.
The partnership renews Toyota’s commitment to creating safer communities through supporting safe practices in the water and on the beach. Since 2011, Toyota has served as an integral partner of the lifeguards, supporting the city’s efforts to promote beach safety. In addition to the fleet vehicle donations over the years, Toyota also sponsors the lifeguards’ Water Safety Days program, designed to promote beach safety.
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Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater
DETROIT, May 22, 2017 – Today, Toyota Motor North America (TMNA) and the Michigan Science Center (MiSci) unveiled the new Toyota 4D Engineering Theater (TET). The theater is designed to inspire the next generation of science, technology, engineering and math (STEM) learning. Through exciting programs and engaging films, the TET will showcase the fun and dynamic world of STEM and provide a resource for future generations of STEM professionals.
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Toyota Land Speed Cruiser Claims “World’s Fastest SUV” Title
Torrance, Calif., May 5, 2017— Land Cruiser, Toyota’s iconic go-anywhere four-wheel-drive sport-utility vehicle, has earned myriad accolades and records over the 60-plus years it’s been in production. And now, among them: the title of “World’s Fastest SUV” thanks to a record speed of over 230 mph, attained by the custom 2,000-horsepower Land Speed Cruiser.
With former Toyota NASCAR driver Carl Edwards at the helm, the understated Land Speed Cruiser shattered the previous “World’s Fastest SUV” record by more than 19 mph, reaching a GPS-verified and video-documented 230.02 mph before running out of usable pavement. With enough track ahead, the Land Speed Cruiser could be expected to go even faster.
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Toyota Connected To Double Headcount, Expanding in Plano
PLANO, Texas (April 28, 2017) – Just a year after its launch, Toyota Connected is planning to double its headcount and expand its office space at the Legacy West Urban Village, adjacent to Toyota Motor North America’s new headquarters.
Toyota Connected is the data science hub for Toyota’s global operations and supports a broad range of consumer-, business- and government-facing initiatives. It was created to significantly expand Toyota’s capabilities in the fields of vehicle data science, machine learning and contextual data services development throughout Toyota’s global operations.
Founded in April 2016, the startup initially planned to employ 100 and has already hired about 55 technologists, including data scientists, engineers and software developers. It now plans to employ 200. Toyota Connected also is adding 13,500 square feet to its existing 20,000-square-foot lease in the Urban Village office block in Plano.
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Toyota Opens a Portal to the Future of Zero Emission Trucking
LOS ANGELES (April 19, 2017)— Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo, quietly, quickly and without producing any emissions. Toyota is working to make this vision a reality.
Today Toyota Motor North America, Inc. (TMNA) revealed “Project Portal” - a hydrogen fuel cell system designed for heavy duty truck use at the Port of Los Angeles. Announced at a press conference with Port officials and representatives from California Air Resources Board (CARB) and the California Energy Commission (CEC), the zero-emission truck proof of concept will take part in a feasibility study examining the potential of fuel cell technology in heavy duty applications. The study will begin this summer and contribute to the Port’s Clean Air Action Plan, which has dramatically reduced harmful emissions from operations at the Ports of Long Beach and Los Angeles since 2005.
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From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites
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Toyota & Trejo’s Tacos Offer Enchiladas Con YarisiA for One Night Only
Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.
For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest - a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.
The event, which offered $1 enchiladas, helped spread the word about the YarisiA, a vehicle that comes with pretty much everything standard, including a 7-inch touch screen, push button start, steering wheel controls, 16-in alloy wheels and remote keyless entry.
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Four Wheeling. Scene Stealing.
Toyota will premiere its FT-4X Concept at 9:10 a.m. EDT, Wednesday, April 12, during the New York International Auto Show. Reserve your seat for the reveal at https://livestream.com/Toyota/NY2017. #NYIAS #FT4X
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Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback
TORRANCE, Calif. March 22, 2017 - - Large and small. Swagger and sportiness. That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.
Sienna, the top-selling van in the U.S. for the past two years, is assembled in America’s heartland at Toyota Motor Manufacturing in Princeton, Ind. It is an ideal family-friendly van, with a choice of seven- or eight seat cabin configurations, ample cargo space and an array of safety, comfort and convenience features. Powered by a 3.5-liter V6 producing 296 horsepower and 263 lb.-ft. of torque, Sienna is available in L, LE, SE, XLE and Limited grades. For active families on the go, Sienna remains the only van in the segment with available all-wheel-drive (AWD).
The fuel-efficient Yaris hatchback represents a great value for buyers on a budget as it is the Toyota brand’s least expensive model, yet it is equipped with many standard safety and convenience features. Among the many standard carryover safety features is Toyota Safety Sense- C™ (TSS-C), a trio of driver-assist technologies that helps drivers get from point “A” to point “B” with safety assurance. TSS-C technologies include Toyota’s Pre-Collision System, Lane Departure Alert and Automatic High Beams.
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Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback- Sienna to Receive Standard Toyota Safety Sense™ (TSS-P), Updated Entune™ 3.0 Multimedia, and Redesigned Front-End Styling
- Yaris adds Sporty Styling Enhancements and New Safety and Convenience Features
March 22, 2017 TORRANCE, Calif. March 22, 2017 - - Large and small. Swagger and sportiness. That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.
Sienna, the top-selling van in the U.S. for the past two years, is assembled in America’s heartland at Toyota Motor Manufacturing in Princeton, Ind. It is an ideal family-friendly van, with a choice of seven- or eight seat cabin configurations, ample cargo space and an array of safety, comfort and convenience features. Powered by a 3.5-liter V6 producing 296 horsepower and 263 lb.-ft. of torque, Sienna is available in L, LE, SE, XLE and Limited grades. For active families on the go, Sienna remains the only van in the segment with available all-wheel-drive (AWD).
The fuel-efficient Yaris hatchback represents a great value for buyers on a budget as it is the Toyota brand’s least expensive model, yet it is equipped with many standard safety and convenience features. Among the many standard carryover safety features is Toyota Safety Sense- C™ (TSS-C), a trio of driver-assist technologies that helps drivers get from point “A” to point “B” with safety assurance. TSS-C technologies include Toyota’s Pre-Collision System, Lane Departure Alert and Automatic High Beams.
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Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition
Torrance, Calif., March 13, 2017 – The 2017 Toyota 86 will turn more heads than ever with the new 860 Special Edition that adds stand-out styling, premium features and performance technology.
“The 86 is recognized by enthusiasts for its impressive driving performance and its value-oriented price tag,” said John Myers, Toyota national manager vehicle marketing and communications. “The 860 Special Edition will amplify these core elements with an added dose of premium styling mixed with performance technology.”
On the outside, the 860 Special Edition will command attention with its exclusive Supernova Orange paint that is contrasted by its black body stripes, rear spoiler, heated outside mirrors and 17-inch alloy wheels. Topping it off, the special edition gets LED fog lights and a unique aerodynamic underbody panel for added style and function. The special edition will also be available in Halo White, and only 860 units of each color will be made.
The interior features the perfect combination of luxury and performance with heated front seats in black leather with orange stitching. The same contrasting black and orange theme continues to the leather-trimmed steering wheel, shift boot and parking brake lever. Each 860 Special Edition features a unique center console placard that signifies its exclusivity.
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Toyota and Burton Announce Strategic Partnership
Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.
Kicking off at the 35th annual Burton U.S. Open Snowboarding Championships, snowboarding’s longest-running premier event, the strategic partnership will leverage multiple marketing platforms, including digital, social, events and retail. With the new deal in place, Toyota will also become the official automotive company of Burton.
Toyota, which recently became a sponsor of the U.S. Freeski and Snowboard teams and title sponsor of the U.S. Grand Prix, will have a large presence at the U.S. Open Snowboarding Championships, including an immersive interactive fan experience, including athlete meet and greets, custom chain-stitched neck gators and a special gift for Toyota owners. Toyota will also provide free shuttle service in and around Vail.
In addition, Toyota and Burton both also sponsor 16-year-old snowboarding superstar Chloe Kim, the 2016 Burton U.S. Open halfpipe champion and three-time X-Games gold medalist.
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Toyota Global Hybrids Sales Surpass 10 Million
Over Three Million Hybrids Sold in the U.S.
Plano, Texas (February 13, 2017) – Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.
Toyota Motor North America also saw its sales of hybrids and plug-in hybrids reach a cumulative total, exceeding three million units as of December 31, 2016.
“The Prius stands as an icon for sustainability and efficiency, and is a shining example of what you can achieve when you have the right idea to help solve a problem,” said Bob Carter, senior vice president of automotive operations for Toyota Motor North America. “Hybrids remain an important part of our lineup of vehicles, with over 246,000 units sold last year, and we have seen continued demand with the release of the RAV4 Hybrid variant of the popular compact SUV, accounting for nearly 13 percent of its total sales volume in 2016.”
Visit us at www.frontiertoyota.com
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Toyota and Rally RAV4 Poised for New Challenges in 2017
Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017. Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series. In addition, the team will compete in select Rally America and NASA Rally Sport races.
After competing in 12 races and two series during the 2016 season, the team walked away with multiple class wins, a rookie of the year title and 2nd place in the Rally America 2WD Championship. In addition, the Rally RAV4 and Millen captured the NASA Rally Sport National Championship for the second year in a row.
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Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience
DETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
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Toyota Concept-i Makes the Future of Mobility Human
Las Vegas, Jan. 4, 2017 -- Imagine if the vehicles of the future were friendly, and focused on you. That’s the vision behind Toyota’s Concept-i. Announced today at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota’s view that vehicles of the future should start with the people who use them.
Designed by Toyota’s CALTY Design Research in Newport Beach, Calif., and with user experience technology development from the Toyota Innovation Hub in San Francisco, the Concept-i was created around the philosophy of “kinetic warmth,” a belief that mobility technology should be warm, welcoming, and above all, fun. As a result, the concept was developed with a focus on building an immersive and energetic user experience. What’s more, Concept-i leverages the power of an advanced artificial intelligence (AI) system to anticipate people’s needs, inspire their imaginations and improve their lives.
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Toyota Announces the Accident Reduction Effects of Intelligent Clearance Sonar, a Safety Support Technology for Parking
Toyota City, Japan, December 26, 2016 -- Toyota Motor Corporation conducted a survey of accidents occurring in parking lots involving three models (the Alphard, the Vellfire, and the Prius) which have been equipped with the Intelligent Clearance Sonar (ICS) system. The survey was conducted during the 18-month period from January 2015 to June 2016 on the ICS?a system which helps to prevent or mitigate collision damage in parking spaces. According to the survey of data concerning approximately 2,500 accidents from insurance companies that cover the policies for about 60,000 of these above mentioned vehicles, pedal misapplication accidents fell by approximately 70%, and accidents related to reversing have been reduced by approximately 40%. Pedal Misapplication
While Reversing 
- No clear difference had been confirmed with regards to accidents of vehicles moving forward.
- Subject vehicle series
- Alphard, Vellfire, Prius
- Survey subjects
- Approximately 63,000 vehicles, of which 26,000 were equipped with ICS (42%)
Accidents caused by pedal misapplication were identified based on customer reports.
ICS uses clearance sonar to detect obstacles during sudden start caused by pedal misapplication, which helps to mitigate damages caused by collision. The Alphard, Vellfire, and Prius which were launched in 2015 have been equipped with additional sensors and where the detection range has been increased. This expands the total detection range, and the software has also been improved2. This enables the ICS to help reduce collision damage caused by pedal misapplication, to support collision avoidance with adjacent vehicles and obstacles, as well as to mitigate damage when moving at low speed within a parking lot or pulling into a parking space even without pedal misapplication. To contribute to the elimination of traffic fatalities and injuries?which is the ultimate goal of a society that values mobility, Toyota is striving forward with the development of safer vehicles and technologies based on its Integrated Safety Management Concept, and is continuously
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Prepare to Stare.
December 01, 2016 - The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show.
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Toyota Research Institute Brings Prius Challenge to Silicon Valley Community
Palo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
The Prius Challenge is a unique competition that originated at Toyota’s headquarters in Japan, where participants battle it out to see who can achieve the best fuel economy and efficiency rating on a Prius within a target time range. While Toyota employees and dealers have been able to participate in the challenge, this is the first time that members of the public will have the chance to compete. TRI is furthering the concept of Onramp to incorporate a technical challenge for participants that includes data crunching and simulation.
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CAR Study Shows Toyota’s Substantial Impact to U.S. Economy
ERLANGER, Ky. (December 15, 2016) - Hundreds of thousands of jobs. Billions of dollars in payroll. That is just part of the impact Toyota has on the U.S. economy. A new study released today by the Center for Automotive Research (CAR) estimates the employment and economic contribution of Toyota Motor North America’s operations and activities to the United States economy. CAR’s analysis found that Toyota has a total employment impact of 470,100 jobs, $32.3 billion in private non-farm payroll (0.35 percent of total U.S. private compensation) that results in $23.6 billion in net disposable income for individuals. Each Toyota job creates employment for 6.1 others at suppliers or manufacturing support companies.
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Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel
Cincinnati, Ohio, Nov. 21, 2016 -- It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family. AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]
The startling truth, however, is that 75 percent of car seats in the U.S. are not used correctly. That’s why Buckle Up for Life, the national car seat education program from Cincinnati Children’s and Toyota, is releasing its top tips for the Thanksgiving travel season.
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Toyota and VH1 Save The Music National Music Education Program Culminates with Grant Presentation to Chicago Area Schools
Chicago, Nov. 7, 2016 -- Toyota and VH1 Save The Music’s national music festival activation and social media campaign #ToyotaGiving came to a close yesterday as Toyota presented three Chicago area schools each with $10,000 grants that will provide musical instruments and equipment to each school.
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade
CHICAGO, Ill., Nov. 4, 2016 – Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!
During the victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup.
Last year, the Cubs and Toyota announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field beginning in the 2016 season.
As part of the extended partnership, Toyota’s logo is prominently featured on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition, Toyota is the presenting sponsor of in-game manager challenges and umpire reviews. Also, they receive in-game rotational signage behind home plate and on the left field video board. The logo is also featured on field-level signage and Toyota vehicle names are affixed to Wrigley Field parking lots.
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Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show
November 03, 2016 The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
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Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser
TORRANCE, Calif., (November 1, 2016)—Broad shouldered and confident, the vaunted Toyota Land Cruiser authored the rulebook for Sport Utility Vehicles. This year, the Land Speed Cruiser will write a new chapter in the SUV’s history book.
Debuting at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show display, the Land Speed Cruiser is a low-slung, purpose-built sled of a vehicle capable of generating more than 2,000 hp and a top speed of 220 mph that leaves most sports cars in the dust.
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Toyota Unveils XTREME Corolla at SEMA 2016
TORRANCE, Calif., (November 1, 2016)—Globally, Toyota sells approximately 1.5 million Corollas a year, but the world has never seen anything like the one-of-a-kind XTREME Corolla unveiled during Toyota’s press conference this morning at the 2016 Specialty Equipment Market Association (SEMA) Show.
Toyota teamed up with Jeremy Lookofsky of Cartel Customs to create this Corolla like no other. The build pays tribute to the heritage of the iconic brand while taking aggressive design cues from the sport compact genre. This transformation is most evidenced by the conversion of the car from a 4-door sedan to a 2-door sports coupe. No stone was left unturned in the dynamic design of the XTREME Corolla. Even the interior has been retrofitted with a one-of-a-kind floating center console and an extensive JBL audio system.
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Media Alert: Toyota Extreme Builds to Wow at SEMA 2016
TORRANCE, Calif., Oct. 28, 2016 -- Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.
“The Toyota call to action is ‘Let’s Go Places,’ said Steve Appelbaum, Toyota Motor Sales National Engagement Marketing Manager. “This phrase encompasses who we are, what we do and what we create. It’s our guiding principle and at the core of our promise to customers. Our SEMA display demonstrates the breadth of that promise across generations of Toyota vehicles.”
The Extremes
Without giving too much away before the reveal, it is safe to say that one of each of the six builds stems from a Land Cruiser, Corolla, Sienna, Tacoma, 86 and a Prius.
Unlike many builds at SEMA, all six of these vehicles can be driven. Luxury, speed, performance, handling, detail, nostalgia and the unexpected are aspects explored in these builds.
The Past
Several iconic vehicles will be making special appearances at SEMA, including the Toyota 2000GT—“Japan’s first super car.”
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Rally RAV4 Finishes Second in National Championship in First Attempt
Torrance, Calif., Oct. 18, 2016 — An entire season of rally racing is a brutal test of man, woman, and machine. This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship. It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos, and radical modifications. Millen also captured top honors, winning the prestigious Rally America Rookie of the Year award.
It wasn’t an easy accomplishment, underscored by a tough rally finale at LSPR. Friday was cold with temperatures in the 30s for much of the day. Stage 1 started in slippery fashion in the mud at the fairgrounds, as spectators watched nearly every car scrabble for purchase.
The next few stages before service saw Millen, Fate, and the Rally RAV4 pushing harder than ever before. Going into the first night stage, the team was down 15 seconds on the leader. This was through three stages, as the fourth was cancelled due to an unauthorized vehicle driving on a part of the course.
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Millennials & Manufacturers Mesh on Manufacturing Day at Toyota Bodine Aluminum
October 07, 2016 - What do you get when you engage 60 students, mentors, civic stakeholders and manufacturers? A recipe to inspire the next generation of manufacturers.
That’s what Manufacturing Day is all about.
More than 2,300 manufacturers from across the nation joined Toyota Bodine Aluminum by opening their doors to offer students insightful, onsite experiences and educate them about potential careers in manufacturing.
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Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime
October 04, 2016 - Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for the most technologically advanced, best-equipped Toyota Prius in the model’s nearly two-decade global history. The 2017 Prius Prime represents the pinnacle of efficiency and technology for the new- generation Prius, with a new dual-motor hybrid powertrain with a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles.
That also represents a substantial 26-percent enhancement over its predecessor model, the Prius Plug-in Hybrid, the result of greater battery capacity and an improved hybrid system. In hybrid mode, the Prius Prime stands out again, exceeding all competitors’ fuel economy ratings with EPA-estimated 55 city/53 highway/54 combined MPG.
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Toyota of Corvallis on Track to be World's First Net Zero Energy Auto Dealership
Corvallis, Ore. (Sept. 30, 2016) – Toyota of Corvallis is on schedule to be the world’s first Certified Net Zero Energy Automotive Dealership.
Over the next 14 months, Gensler—the architect of the new building—will oversee data collection to help ensure this certification becomes a reality. Additionally, construction of the facility was built to adhere to LEED® Platinum standards, as recognized by the U.S. Green Building Council. Toyota of Corvallis will join a handful of Toyota dealerships nationwide with this Platinum certification.
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Five Million Strong!
HUNTINGTON BEACH, Calif., (Sept. 28, 2016) – Five million. Five times a million. Five thousand thousand. 5 x 106. Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.
The Wenzel family of Fountain Valley, Calif. bought the five-millionth CPO Toyota in Aug. Their 2013 Toyota Highlander, sold by Toyota of Huntington Beach, pushed Toyota across the 5M CPO sales milestone.
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Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.
This is the recipe for disrupting TechCrunch Disrupt.
“The Impossible Quest” is a sensory overload VR event that incorporates users’ creations using a custom-engineered proprietary 3-D design tool with a world design inspired by Syd Mead (the visual futurist on Tron and Blade Runner) and a story by Emmy-award winner Jason Zada of MediaMonks, who directed feature film “The Forest” and is responsible for the pop-culture phenomenon “Take This Lollipop” and “Elf Yourself.” “The Impossible Quest” supports of the official west coast debut of the Toyota Prius Prime, the most technologically advanced Prius yet. And the place for this high-tech experience to make its world debut: TechCrunch Disrupt.
“The Impossible Quest” will kick-off with a guided 3-D design experience using a custom-built VR painting tool, dubbed the “Prius Prime Studio” to create elements for the VR universe. These user-generated creations are incorporated into the world in real time, as the user dons the VR goggles and is dropped into a futuristic world developed in conjunction with Syd Mead.
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Rally RAV4 Wins Ojibwe Forests Rally
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.
Getting to the podium’s top spot wasn’t easy, and began with two speedy two-wheel drive cars quickly outpacing the third place RAV4 for a brief period. By the end of Stage 3, Millen’s consistency and patience paid off, as he put the Rally RAV4 well ahead in first place within his class. From there, he would hold on to the lead for the duration of the rally.
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Let's Roam Places
August 18, 2016 - What does Toyota have in common with the National Parks? 1. You will find at least one in each of the 50 states.
2. From the mountains to the desert to the urban landscape, both cover just about every terrain.
3. Both have a Sequoia in their lineup.
Congratulations to the National Parks Service on its centennial.
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WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change
TOKYO (July 20, 2016) -- WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise environmental awareness and accelerate the move toward a "zero carbon" society.
Toyota is the first car company and the first Japanese company to sign a Global Corporate Partnership agreement with WWF. The agreement went into effect on July 1, 2016.
As part of the partnership, Toyota will support the Living Asian Forest Project, a new series of existing and planned WWF activities to conserve tropical forests and wildlife in Southeast Asia. The project will take place in WWF priority places Borneo (Kalimantan) and Sumatra in Indonesia. In the future, the project will expand to the Greater Mekong region.
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New England Forest Rally Next Stop for RAV4 to Conquer Torrance, Calif., July 13, 2016 -- It’s great to be tied for first place. But it’s even better when the lead is all your own. This weekend, at New England Forest Rally (NEFR) in Newry, Maine, Ryan Millen, Christina Fate and the Rally RAV4 are hoping to claim the top spot in the championship standings for the Rally America National Championship. The RAV4 and Millen share the lead with the Ford Fiesta ST of Cameron Steely. Each has 79 points in the 2WD Class.
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Latin Music Bands Rock Chicago
Torrance, Calif. (July 12, 2016) – The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.
As the exclusive automotive sponsor, Toyota didn’t skip a beat as fans experienced the energy of the event through shared content created with: - Mexican indie-pop singer and composer Carla Morrison
- Mexican pop-rock singer/songwriter Natalia Lafourcade
- Mexican-American, L.A.-based band La Santa Cecilia.
The artists shared highlights with festivalgoers and music fans through Toyota hashtags #BoldWish and #VayamosJuntos on Facebook, Twitter and Instagram.
Powered by the bold Camry, Morrison surprised one lucky fan by fulfilling their #BoldWish at Ruido Fest. Also joining the music fun, Lafourcade joined Cuban actor, singer and Univision TV presenter, William Valdes, for a live karaoke session as part of their #BoldWish. In addition, social media famous photographer Bryant Eslava and Valdes created a 360º live video along with the other artists to share festival highlights with music fans on Toyota Latino channels.
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Toyota Serves as a National Host Sponsor of the Largest Annual Wheelchair Multi-Sport Event in the World
WASHINGTON D.C. (June 28, 2015) -- National Veterans Wheelchair Games (NVWG) co-hosts, the Department of Veteran Affairs (VA) and Paralyzed Veterans of America (Paralyzed Veterans), are proud to recognize Toyota as a National Host sponsor of the 36th National Veterans Wheelchair Games. Toyota will also be providing a fleet of complimentary vehicles wrapped and branded with Toyota and NVWG logos for official staff use throughout the week. More than 600 veterans are expected to compete in this year’s Games, which begin today in Salt Lake City with Opening Ceremonies, and continue through July 2.
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MIT Technology Review Names Toyota Among World’s 50 Smartest Companies
PLANO, Texas (June 22, 2016) -- MIT Technology Review has named Toyota one of the world’s smartest companies, placing the automaker among respected tech leaders like Amazon, Alphabet, and Facebook, and ahead of others such as Microsoft, IBM, and Intel. Ranked #17, Toyota was one of only two automakers to achieve the distinction.
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Classic Toyota Corolla Debuts in the Coast-to-the-Heartland 2016 Great Race
SAN RAFAEL, Calif. – June 17, 2016 – A great race for a great car! An iconic first-generation 1970 Toyota Corolla sedan will be joining more than 130 vintage cars in the Great Race, a long-distance endurance competition. Starting in Northern California and ending in Moline, Ill., Toyota’s participation is part of the Corolla’s 50th anniversary celebration.
Toyota’s first-ever entry in the collector-car endurance road rally, the vintage Corolla will be driven by Jamie Bestwick, 13-time X Games gold medal winner in BMX Vert and SCORE Baja 1000 veteran.
The Corolla will feature a vintage early 1970s racing livery and the Toyota Great Race team will sport period racing uniforms, a fitting homage to the brand’s rich motorsports heritage. The Toyota Corolla itself remains true to its original 1970 specifications – a testament to its capabilities and Toyota’s core values of quality, durability and reliability.
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Toyota Safety Package ‘TSS-P’ Wins Top Technology Award From New England Motor Press Association
May 31, 2016 - Advance safety features for the masses: it’s a bold promise, but beginning with the 2018 model year Toyota will make Toyota Safety Sense, a driver-assist technology designed to mitigate or help prevent collisions, standard on almost every Toyota trim level in the United States. That promise was recognized last Thursday when the most advanced version of Toyota Safety Sense—TSS-P—won the New England Motor Press Association (NEMPA) Yankee Cup Technology Award.
Toyota accepted the award at NEMPA’s sixth annual conference and banquet, held at the Massachusetts Institute of Technology Media Lab in Cambridge. In addition to TSS-P’s recognition, NEMPA bestowed Winter Vehicle Awards to the Toyota RAV4 Hybrid and Toyota Tacoma, in the Green Crossover and Midsize/Compact Pickup Truck categories, respectively.
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What Is a Million-Mile Toyota Tundra Worth?
BATON ROUGE, La. (May 11, 2016) –Toyota customer Victor Sheppard was so satisfied with his Toyota Tundra, even after he had safely driven 1 million miles, he continued driving it. When Toyota saw the well-kept truck, they asked: What is a Toyota Tundra with more than a million miles worth?
For Toyota’s production engineers and team members, the truck’s longevity offers invaluable insight for future products. For Sheppard, it was worth a new truck.
Toyota Motor Sales, U.S.A., Inc. swapped trucks today with Sheppard at Greg Leblanc Toyota in Mr. Sheppard’s hometown, Houma, La., in a brief ceremony.
The million-mile Tundra, a 2007 model year, was one of the first of its kind assembled exclusively at Toyota Motor Manufacturing, Texas, in San Antonio. Since purchasing the truck, Sheppard has been the sole owner and has put an average of 125,000 miles a year on the odometer, regularly driving long-haul trips from his home to North Dakota, Wyoming, and Virginia for his job. The truck still has its original engine, transmission and paint job.
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Toyota Adds Professional Snowboarder Chloe Kim to Team Toyota Roster
TORRANCE, Calif. (April 27, 2016) - Snowboarding star Chloe Kim – the youngest member of the U.S. Snowboard Pro team and the Olympic hopeful named one of TIME Magazine’s “30 Most Influential Teens” and NBC’s Top 10 athletes to watch for the 2018 Winter Games – has agreed to a multi-year partnership to become the newest addition to Toyota’s team of athletes. The collaboration marks the continuation of the automaker’s athlete sponsorship model launched in 2006, and secures Toyota as Kim’s exclusive automotive partner. CAA Sports arranged the deal with Toyota on behalf of its client Chloe Kim.
Toyota, a founding sponsor of the Dew Tour, has been involved in supporting winter action sports for nearly a decade. Kim joins the ranks of fellow iconic riders Amy Purdy, Elena Hight, Louie Vito, and Travis Rice, as well as pro athletes in other disciplines, as Team Toyota – the elite group of sports professionals selected and supported by Toyota Motor Sales, U.S.A., Inc. Toyota’s sponsorship of Kim will include appearances as a brand ambassador, and customized content specific to the Toyota Rav4 and Prius models. Additionally, Kim will wear the Toyota logo on her helmet and board during professional competitions throughout the duration of the partnership.
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Toyota Siennas Storm into One Lap of America Race
Torrance, Calif., April 25, 2016 -- Everyone has a “bucket list,” those things we just have to do… no ifs, ands, or buts. For automotive enthusiasts everywhere, competing in Brock Yates’ One Lap of America is squarely on that list.
This year, though, the competition will get a real taste of the unexpected. It’s one thing to bring a sports car to the event; people see that coming. But what if you could really make people do a double-take?
To that end, two Toyota Sienna concepts will take to tracks all over the Mid-West and East Coast to shatter the perception of what it means to own a minivan. One Lap is the ultimate road trip, and Sienna the ultimate road trip vehicle, with its comfort, utility, and versatility.
The Siennas will primarily be driven by Top Gear host, Rutledge Wood, and Grand-Am Rolex GT Champion, Craig Stanton. Andrew Lund, Sienna chief engineer, and drag racing specialist, Sean Morris, will also take part in the action.
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Vehicle of Choice for Geeks? Toyota Prius c
April 11, 2016 - An armada of agents is about to roll out in Toyota Prius c. Their mission: to help people across America get the most from their technology.
Starting today, Best Buy’s Geek Squad will dispatch more than 1,000 of the vehicles fully decked out as the new Geekmobile – nationwide.
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Toyota DARTs Forward in Texas
One Million Dollar Grant Extends Paratransit Service for Collin County Residents
RICHARDSON, Texas (April 5, 2016) – Residents of Collin County searching for secure, reliable transportation for their elderly or disabled family members can rest easy, thanks to Toyota.
During an event today at the University of Texas at Dallas, Toyota Motor North America, Inc. (TMNA) announced a one-million dollar grant to Dallas Area Rapid Transit (DART) to support non-emergency medical transportation for seniors and disabled citizens in Collin County. The grant supports continuation of an existing on-demand service in the cities of Allen, Wylie and Fairview. The service is currently receiving interim funding from the North Central Texas Council of Governments (NCTCOG). The Toyota funds are expected to extend the subscription-based paratransit service for at least an additional twelve months. DART and NCTCOG are pursuing federal funds to match the grant monies and further support the service until a permanent, long-term funding mechanism can be established.
“Toyota’s collaboration with DART is an important step in our quest to close the mobility gap for people in need,” said Latondra Newton, TMNA chief social innovation officer. “The grant will allow Toyota to help increase mobility and provide insights into the transit needs of a rapidly growing senior population.”
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Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
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Toyota to 86 the FR-S Name
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.
“When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our cars, but by popular demand, for our sports car, we decided to adopt the global name of 86,” said Toyota Division Group Vice President, Bill Fay. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers.”
In addition to the Toyota 86 name change, two other Scion vehicles will have new designations for 2017. The Toyota Corolla iM and Toyota Yaris iA will join Toyota’s small car line-up.
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Rally RAV4 Launches into NASA Rally Sport Season Opener March 04, 2016 Torrance, Calif., March 4, 2016 -- Race season beginnings can be nerve wracking, but driver Ryan Millen and his Toyota RAV4 SE are preparing to take on Sandblast Rally in Cheraw, South Carolina this coming Saturday.
The race marks the beginning of the NASA Rally Sport Atlantic Rally Cup, a 5-race competitive, stage-type rally series. And with more than 50 cars and over 30 motorcycles at Sandblast, this first event should prove a worthy challenge.
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Denny Hamlin Captures Toyota's First Daytona 500 Victory
DAYTONA BEACH, Fla. (Feb. 22, 2016) – Camry driver Denny Hamlin won NASCAR’s biggest race – the Daytona 500 – when he finished first in Sunday’s 2016 NASCAR Sprint Cup Series (NSCS) season-opener at Daytona International Speedway. Hamlin earned his first-career Daytona 500 victory and the first for Toyota in the prestigious event which is second to only the series championship, which Camry driver Kyle Busch won in 2015.
Hamlin crossed the finish-line in his Joe Gibbs Racing No. 11 FedEx Camry by 0.010-seconds ahead of fellow Camry driver and second-place finisher Martin Truex Jr., marking the closest finish in the 58-year history of the Daytona 500. With the victory, Hamlin is also locked into this year’s Chase championship playoff.
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Toyota Injector Rises at New Daytona
DAYTONA BEACH, Fla. (Feb. 18, 2016) – The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.
The Toyota Injector, a four-level fan entryway filled with Toyota activities, vehicles and displays, is a large part of the Daytona Rising renovation to Daytona International Speedway, intended to build the world’s first motorsports stadium.
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Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.
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Scion Brand to Transition to Toyota
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
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Toyota Camry Hybrid Enforces More Law Per Gallon
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine. Think of it as a “stealth mode” when running only on electric power. For a cop car, that makes it easier to sneak up on the bad guys. These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.
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Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
Toyota is working to enhance its connected technologies, including a plan to install a Data Communication Module into a broader range of its vehicles. The company is also considering using satellite communications in the future, including high capacity satellites that offer much higher data transfer rates than conventional satellite technologies.
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Toyota Brings the Future of Mobility to CES 2016
Las Vegas, Jan. 6, 2016 -- Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016, giving conference-goers a window into a world where vehicles can not only take care of themselves; they also take care of you.
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Toyota to Display New Map Generation System at CES 2016
Toyota City, Japan, Dec. 22, 2015 -- To aid the safe implementation of automated driving, Toyota is developing a high-precision map generation system that will use data from on-board cameras and GPS devices installed in production vehicles. The new system will go on display at CES (Consumer Electronics Show) 2016 in Las Vegas, which will run from January 6 through 9.
Toyota's new system uses camera-equipped production vehicles to gather road images and vehicle positional information. This information is sent to data centers, where it is automatically pieced together, corrected and updated to generate high precision road maps that cover a wide area.
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Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
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Electrifying Development: Refreshed 2016 RAV4 Line Offers Toyota's Eighth Hybrid
November 06, 2015 - Looking at the expansive crossover landscape today, Toyota can proudly point to the first RAV4 as the pioneering model two decades ago. The RAV4 was a new kind of vehicle that combined SUV versatility with car-like handling, ride comfort and fuel economy. What began as a niche exploded into a category, with the RAV4 remaining one of its leaders. That leadership shows once again for 2016 with the introduction of the first RAV4 Hybrid as part of a refreshed RAV4 line that also includes a sporty new SE grade.
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Toyota Takes You 'Back to the Future'
TORRANCE, Calif. (Oct. 14, 2015) – Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.
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When You Can’t Find the Words, Talk Trash with FanMojis
October 13, 2015 - You could talk trash to your friends using words. But that seems like a throwback to the days when Big Games were denoted using Roman Numerals and an arbitrary bowl system decided college football's king.
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Toyota Gets Down and Dirty in Action-Packed Marketing Campaign for the All-New 2016 Tacoma
TORRANCE, Calif., Oct. 5, 2015 – If your heart doesn’t beat a little faster after watching the all-new Toyota Tacoma broadcast spots, you might want to check your pulse.
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Watch the Mirai Fly
October 01, 2015 - While the Toyota Mirai cannot literally fly, it is flying off the virtual shelf!
Nearly 1,900 people have raised their hand for a Toyota Mirai, exceeding the expected initial production run of the hydrogen fuel cell electric vehicle. The Mirai order request portal, which went live just two months ago, is now directing customers to a wait list, as production catches up to this high demand.
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'The Toyota Effect' World Premieres at New York Film Festival Convergence NEW YORK (Sept. 28, 2015) — Last night at the New York Film Festival (NYFF) Convergence, a brand-new short film series – entitled The Toyota Effect – debuted from award-winning directors Kief Davidson (A Lego Brickumentary, Open Heart), Steve James (Life Itself, Hoop Dreams) and Ross Kauffman (Born Into Brothels, The E-Team).
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J Balvin Rocks ‘La Familia’ With Special Guest, Becky G TORRANCE, Calif. (Sept. 24, 2015) - Aficionados of J Balvin, aren’t just fans, they’re familia. And as such, those in some markets will have a chance to win concert tickets and meet the artist.
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Toyota C-HR Concept Gets a Step Closer to Production
Frankfurt, Germany, Sept. 15, 2015 --The Toyota C-HR concept, a stylish and compact hybrid crossover, has been updated with the intention of launching a mass-market version in the not-so-distant future. The new five-door model is currently on display at the 2015 IAA Frankfurt Motor Show (Sept. 15 - 27).
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Scion Brings the 'Weird' with James Franco and Jaleel WhiteTORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003.
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All Systems Go: Scion iM and iA on Sale Now
TORRANCE, Calif., (Sept. 1, 2015) – Believe the buzz. The versatile 2016 Scion iM hatchback and 2016 Scion iA sedan are now arriving in more than 1,000 dealerships and are ready to go wherever drivers can imagine.
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Partnering Products and Passion
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.
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Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'
TORRANCE, Calif. (August 20, 2015) – Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids' lemonade stands. And the lemonade stand business is tough out there.
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Experience Summer Music Festivals through the Eyes of an Artist
TORRANCE, Calif. (Aug. 6, 2015) – Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia are taking you for a ride at two of the summer’s biggest music festivals – Lollapalooza and Outside Lands.
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Toyota Presents More than $100,000 to Special Olympics World Games During Law Enforcement Torch Run® Final Leg Torch Ceremony
VALENCIA, CALIF., (JULY 17, 2015) – The Los Angeles Region of Toyota Motor Sales today presented a check for $110,200 to the Special Olympics World Games Los Angeles 2015 during a Torch Ceremony celebration of the Law Enforcement Torch Run (LETR) Final Leg for the World Games. To showcase Toyota’s support both locally and nationally, Valencia Mayor Marsha McLean joined Toyota Motor Sales Los Angeles Region General Manager Alec Hagey and LETR Final Leg Team Leader Chief Jeff Spaulding for the ceremony at Westfield Valencia Town Center.
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2016 Scion tC Upgrades Make for Alluring Touring
TORRANCE, Calif., (July 16, 2015) – Scion’s top seller, the tC sports coupe, adds new sound, smarts and swishes as it enters the 2016 model year. A new standard audio system, a host of upgraded interior features including a Smart Key with push-button start, and the addition of a standard rear windshield wiper add to the fun and functionality of the tC.
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Toyota Shifts Home Helper Robot R&D into High Gear with New Developer Community and Upgraded Prototype
Toyota City, Japan, July 16, 2015 -- The World Health Organization predicts that by 2050, 22% of the world's population will be over 60 years old1. The Japanese government estimates that by 2060, nearly 40% of Japan's population will be aged 65 or over2, requiring an ever-increasing number of long-term-care workers. This "graying" of society will affect many countries over the coming decades.
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Trio of Murals Immortalize Special Olympics Athletes’ Journeys into Los Angeles History
LOS ANGELES (July 7, 2015) – Today, and decades from now, Los Angeles residents and visitors can discover the spirit of Special Olympics. As part of Toyota’s “Share the Journey” campaign for the 2015 Special Olympics World Games, athletes’ uplifting journeys inspired three public murals dedicated today. City leaders joined Toyota executives, artists and Special Olympics fans at the freshly painted Los Angeles Memorial Coliseum mural to ask for participation and a celebration of athletes’ joy and courage.
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Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please
SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015.
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New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level
TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.
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Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.
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Special Olympics Flame of Hope Arrives at Morgan’s Wonderland
SAN ANTONIO (June 22, 2015) – Morgan’s Wonderland and Toyota celebrated Special Olympics athletes at the San Antonio-based family theme park designed with special-needs individuals in mind.
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Texas Welcomes Its First i-Rodeo
North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas. The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.
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Special Olympics Flame of Hope Arrives at Toyota Mississippi
Blue Springs, Miss., June 10, 2015 – Toyota Mississippi today celebrated Special Olympics athletes at its Blue Springs, Miss., production facility. Local athlete Justin Rosenthal, who will be competing in golf at this year’s world games, participated by cheering on Toyota team members and Vice President Sean Suggs as they carried the Flame of Hope in a one-mile torch run on its way to the 2015 Special Olympics World Games.
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Summer Safety 101: Getting Your Ride Road Trip Ready
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip.
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Call for Creativity in Toyota i-Road R&D Project in Tokyo
Tokyo, Japan, May 7, 2015 -- In July, Toyota will take the next step toward realizing the full potential of the i-Road ultra-compact EV concept by launching the Open Road Project in Tokyo. To encourage the practical, convenient and fun use of the i-Road on city streets, Toyota will seek creative input and feedback from both specialist companies and members of the public focusing on two key areas: finding convenient parking and encouraging customization.
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Toyota Flexes RAV4 Muscle with New Rally America Series Entry
TORRANCE, Calif. (May 6, 2015) – Toyota unveiled its RAV4 rally car at the Monster Energy Supercross Championship finale this weekend at Sam Boyd Stadium in Las Vegas. Ryan Millen, who won the 2014 Baja 1000 in a Toyota Tundra TRD Pro, will drive the RAV4 rally vehicle at various rally races including some of the 2015 Rally America 2WD-Open Class season. The muscled-up RAV4 was unveiled live between races to all in attendance and was on display in the pits throughout the event.
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Toyota Engineers to Drive One Lap of America Endurance Race
ERLANGER, Ky., April 28, 2015 -- Although you won’t see Burt Reynolds, Dom DeLuise, or Farrah Fawcett in the 2015 One Lap of America endurance race, the stars of the 1981 movie, Cannonball Run, would find it eerily familiar to their script. The Car and Driver magazine writer and auto racer Brock Yates, who wrote the screenplay, based it upon his experiences organizing the race four times between 1971 and 1979. Yates’ idea evolved into the One Lap of America, gaining legitimacy along the way. It is now run by his son Brock Yates, Jr.
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New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
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Toyota Mirai Takes to the Track
RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.
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Fueled by Bullsh*t
TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.
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Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Teen Drive 365 Video Challenge.
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Toyota Celebrates the Journey to the Games
TORRANCE, Calif. (April 16, 2015) – Now just 100 days away from the Opening Ceremony, Toyota, the Official Automotive Partner of the 2015 Special Olympics World Games, rolled out its national and local programs today, furthering its commitment to the World Games. Toyota and its network of dealerships across the U.S. have committed to raising funds to support athletes and their journey to the World Games in Los Angeles.
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Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level
TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including fashion designer Christian Siriano, Charles Adler, co-founder of Kickstarter, and Candace Nelson, founder of Sprinkles Cupcakes (among others), recently listened to business pitches inside a Scion xB and helped Scion select which entrepreneurs to support with funding, mentorship or a vehicle.
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Toyota Doubles Turbo Offerings in New Engine Lineup
The new 8NR-FTS 1.2-liter direct-injection turbo engine will be available as an option for the partially redesigned Auris, which went on sale in Japan today. Like the other entries in Toyota’s new engine lineup, development of the 8NR-FTS is a culmination of Toyota’s years of hybrid and conventional powertrain development, including breakthroughs in combustion and loss-reduction technologies. As a result, it delivers superb driving performance and acceleration, while also achieving impressive fuel efficiency and world-leading thermal efficiency.
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Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.
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Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles
Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and Technology, Robo Garage Co., Ltd., Toyota Motor Corporation, and the Japan Aerospace Exploration Agency (JAXA).
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Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series
DALLAS (MARCH 23, 2015) – Ahead of 15,000 runners hitting the pavement at the Humana Rock ‘n’ Roll Dallas Half Marathon on Sunday, March 22, Toyota and Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, announced a sponsorship agreement, making Toyota the official vehicle of the Rock ‘n’ Roll Marathon and Concert Series through March 2016. The sponsorship will stretch beyond the deep roots Toyota has planted in Texas to expand to all 22 Rock ‘n’ Roll Marathon events in the U.S.
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Scion’s Double-Take at New York International Auto Show
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.
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Attention Global Street Musicians: We’re Forming a Band
TOKYO, March 18, 2015 -- Around the world, some of the most vibrant musical performances take place on street corners. To celebrate some of the world’s best buskers, Toyota Motor Corporation is launching a global street music initiative called "Feeling the Street".
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Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.
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Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues
TORRANCE, Calif. (March 2, 2015) – Through ice and snow, Toyota continues to go places. Long, harsh winters can be a bit more bearable when drivers of family haulers ride into spring with the added capability and peace of mind that an all-wheel-drive (AWD) vehicle provides.
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Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo
Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system.
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Toyota Engineers Back on the Rally Circuit
YORK TOWNSHIP, Mich. (Feb. 17, 2015) – Hot on the heels of President Akio Toyoda’s announcement that the automaker will be returning to the World Rally Championship (WRC), the Toyota Technical Center Rally Team (TTCRT) is racing headlong into the 2015 season, doubling their Rally-America appearances and adding depth to their stable of drivers, crew and support team.
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Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry
DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.
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Mission Accomplished: Robot Astronaut Kirobo Returns to Earth
February 12, 2015, Kirobo, a tiny talking robot, has made history for robotkind.
After an impressive 18 months on board the International Space Station, humanoid communication robot Kirobo returned to Earth as a passenger on SpaceX’s CRS-5 Dragon cargo supply spacecraft, which successfully splashed down in the Pacific Ocean earlier today.
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2016 Tacoma: The Beast Is Revealed.
January 08, 2015 - Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12.
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